New to User Experience

“User experience” (UX) in a broad context has grown a lot over the last 15 years and is now more than ever involved throughout many cross-functional product teams from many angles such as research, design, development and testing.

UX can often get granular in discussion and sometimes be confusing for people new to the scene because the term itself can take on several different definitions, even within the UX community.

UX Basics

The basics of User experience (UX) focus on having a deep understanding of:

  • users
  • what users need
  • what users value
  • users abilities
  • users limitations

User experience (UX) also takes into account business goals and objectives of the project. UX best practice promote improving the quality of the user’s interaction with – and perceptions of – your product and any related services.

Six Factors that Influence UX

To ensure users have a meaningful and valuable user experience with your product, website, information or design it must be:

Your content should be original and fulfill the needs of the user

Your website, product or design must be easy to use

The Image, identity, brand, and other design elements should evoke emotion and appreciation from the user

Users need to easily be able to navigate, move around and consume the information – onsite and offsite

It’s important that content can be accessible to people with disabilities

Users must trust your experience, content and information so they believe the message you are conveying to them


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