What is data-driven design?

When we talk about ‘data-driven design‘ in terms of ‘user experience design (UI/UX)‘ it can be thought about as — using information that has been carefully gathered and curated during a research phase… for example user interviews, user data, quantitative analytics, surveys, feedback etc. and then applying that data to the design process from a user-first perspective.

Here is an example of some Data-Driven Ways to Design Better User Experiences (UI/UX).

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