Content Writing

Content writing can be defined as the art of writing articles, blogs or copy that entertains and informs an audience. Content writers are usually paid for their work depending on how well it is received by the public. Content writers should be good at researching topics they find interesting in order to write original content with little to no plagiarism issues present.
UI/UX Skills Menu
Table of Contents
    Add a header to begin generating the table of contents
    Content Writing

    Access our FREE Weekly Template

    Drop us your email to get access to our FREE Weekly Template Drop. Best to share an account that has Google Docs access as many of our templates will simply allow you to make a copy for yourself.

    Founders of UX Series

    History of Content Writing.

    Content Writing has been around since the early days of literacy. Content Writers served as scribes and storytellers for various civilizations over time, even before the printing press was invented by Johannes Gutenberg in 1440 AD. 

    Content Writing only became a separate discipline from literature sometime after 1828 when advertising began to appear on printed materials such as magazines and newspapers. 

    Practical User Experience

    When is Content Writing commonly used?

    Content Writing is used in many different industries. Content Writers are needed to write blog posts, articles or copy for businesses, companies and corporations online as well as offline.

    Content Writers can be contracted out by companies to provide content on a regular basis if they do not have the time or money to hire full-time employees.

    UI/UX Rulebook

    Are there any rules to consider when choosing a Content Writer?

    Content Writing is not a difficult process for those with the right training and experience. Content Writers should be able to research topics from within their chosen industry to produce original content without plagiarism issues present.

    Content Writers may also need basic knowledge of HTML coding as well as SEO techniques in order to make sure that any web articles or blog posts they write will perform well within for the desired audience.

    The following is some things to keep in mind when thinking about when choosing your next content writer:

    • writers should have a degree in writing or a related field.
    • writers should be able to research topics within a chosen industry.
    • writers may need basic knowledge of HTML coding and SEO techniques.
    • “Content Writer” is always capitalized when referring to the profession itself, not the person doing it.
    • writers should be able to write in a variety of styles and tones, depending on the article or blog post topic at hand.

    UI/UX How To Series

    How do you actually do Content Writing?

    Content Writing is a simple process once you know what to do. Content Writers should be able to write articles or blog posts that are interesting, informative and fun for their target audience (which can vary depending on the industry).

    Content writing starts with choosing an initial topic of interest then researching it before beginning to write anything down.

    Writing good content means to keep your audience in mind when writing. Content Writers should write articles or blog posts that are relevant to their target market and provide value through entertainment, education or inspiration.

    Content Writing is not just about sharing information but putting it into terms that can be easily understood by the desired audience without being too dry or boring.

    Understanding this… let’s take a look at some of the key qualities required to be a professional Content Writer:

    1. Work on topics where you have an interest – this will make your work much easier!

    2. Research, research and more research! Content writers cannot produce good content without thoroughly researching a topic.

    3. Remember that Content writing is the art of storytelling so you must be able to keep your audience’s attention throughout the entire article or blog post at hand.

    4. Draft an Outline before writing anything down to organize your thoughts and plan out important points you want to cover within the article or blog post. Include links, images and any other multimedia that will help provide value for readers when choosing this option.

    5. Keep it Fun. Content writing should be fun and easy so do not try to make it more complicated than necessary.

    6. You may need multiple versions. Content Writers may need to do multiple drafts before reaching perfection and publishing their work for the world to see, depending on the industry they are working in and how strict those standards tend to be.

    7. Have writing buddies. Have someone else read through what you have written for any grammatical errors, typos or inconsistencies before publishing it online (or handing to an employer).

    8. Publish or hand over your completed article or blog post with confidence knowing you have done your best work. Content writing is about putting in the effort to find interesting points and convey them clearly for your target audience without sounding too dry or boring, while also providing value through entertainment, education or inspiration!

    UI/UX Benefits

    Why do UI/UX designers love Content Writers?

    Content Writing is an important part of any UX, Design or successful business/strategic growth strategy. Content Writing helps companies to connect with their audience through sharing information, ideas and opinions in an engaging way.

    Content Writers can help business growth by bringing more visitors to a website or blog while also helping build that company’s reputation which is especially important for customer engagement.

    Content Writing helps companies connect and relate to their customers by providing valuable information while also entertaining them. 

    Content writers help build a company’s brand online which is especially important today with the rise of social media platforms that have given users an opportunity to share their opinions about your business or product/service with other potential buyers without being too promotional, overly salesy or boring.

    Content Writing provides value through entertainment, education and inspiration in order to keep readers coming back for more!

    PRO TIP:
    If you want an engaging way to help establish yourself as an industry expert start by contributing articles that relate to topics within your expertise. This strategy could give you great exposure while helping build up your online presence which can then be used in order to pitch freelance opportunities down the line with clients.

     

    UI/UX Costs

    Is Content Writing an expensive exercise?

    Content Writing is generally not a super expensive task. Content Writers are freelancers who work on a per-project basis. Content Writing rates are affordable and provide great value for the time, research and the expertise that Content Writers bring to each project.

    Content Writers can be contracted on an hourly basis or hired as full-time employees working in-house or remotely from home which provides flexibility that many people enjoy when it comes to their work environment.

    Content Writer jobs are readily available online and you will find listings of available Content Writing positions within any country in the world! 

    Content writer jobs allow freelancers to choose whether they want temporary contracts with clients during special projects or ongoing freelance opportunities if they prefer more stability while still enjoying flexible hours.

    UI/UX Templates

    Download Templates From Our UX Club

    A great way to get started in Content Writing is to use one of our UI/UX Templates. Members of our UX Club can simply pick any UI/UX template they need and download them.

    A great starting point here would be to download our SWOT analysis template as part of your Content Writing Research or try out our T-Chart Template to assemble and break down your opposing view data.

    Beginners & Students

    Frequently Asked Questions

    What is the main purpose of Content Writing?

    Content writing helps companies connect with their audience through sharing information, ideas and opinions in an engaging way. Content writers can help business growth by bringing more visitors to a website or blog while also helping build that company’s reputation which is especially important for customer engagement.

     

    What are the various methods of Content Writing?

    There really isn’t a “best” content writing method as it will depend on your audience and each type has its own benefits!

    Content Writing methods include, but are not limited to:

    Infographics – Content Writing with a visual element.

    Blogging – Content written for a specific blog or website that has been assigned to you by an employer.

    Traditional Blog Posts – Content written for a specific blog or website that has been assigned to you by an employer.

    Content Marketing – Designed to engage readers in your industry.

    Content Creation – Content written for your own website or blog which you will be able to repurpose for other sources like social media.

    Content Strategy Guides – Meant to educate readers on a particular subject or industry.

    Content Curation – The sole purpose of sharing other people’s relevant content that is relevant to your industry or niche.

    Content Moderation – Designed to help monitor and control the flow of information on a blog or website that you are responsible for. Content moderation is typically done by companies that manage their own online communities and websites.

    Content Writing – Designed to help build a company’s brand online by sharing information, ideas and opinions in an engaging way.

    Content Writing For Websites – Designed for the purpose of engaging readers on a website or blog.

    Content Writing For Social Media – Designed with the purpose of sharing relevant information, ideas and opinions about a company or a particular topic through social media channels.

    Content Writing For Branding – Designed to help build a brand’s reputation by sharing information, ideas and opinions about the company or its products/services.

    Content Writing For SEO – Designed with the purpose of helping search engines understand what your website, blog, product or service is about.

    Content Writing For Press Releases – Designed to help share information, ideas and opinions related to a company’s latest projects, accomplishments or events through press releases.

    Content Writing For Technical Documents – Designed to help educate readers about a certain product, service or industry though technical documents.

    Content Writing For Academic Purposes – Designed to help provide relevant information, ideas and opinions about a certain topic in an easy-to-understand way.

    Content Writing For eBooks – Designed with the purpose of engaging readers through long-form content that is published in eBook format.

    Content Writing For Customer Support – Designed to help provide relevant information, ideas and opinions related to a certain product or service through social media channels or email.

    Content Writing For Online Magazines – Designed with the purpose of engaging readers through long-form content that is published in an online magazine.

    White Papers – Educate readers on a certain topic or industry through long-form content that is published as an eBook

    Best Practice Research Reports – Designed to educate readers on a certain topic or industry through long-form content that is published as an eBook.

    Guest Blogging – Content for another website or blog that has been assigned to you by an employer.

    Contributing To Websites Or Blogs. – Content for another website or blog that has been assigned to you by an employer.

    Content Writing For eZines – The purpose of engaging readers through long-form content that is published in an online magazine.

    Content Writing For Journals – The purpose of educating readers on a certain topic or industry through long-form content that is published as an eBook.

     

    What are the main advantages of Content Writing?

    Content writers are able to control the flow of information that is shared by selecting and curating content from other sources while maintaining their own voice through this process. Content writing also maintains several advantages including.

    – A flexible format that can be used for many different purposes.

    – Allows readers to easily digest information related to a particular subject or industry with ease.

    – Allows companies to build relationships with influencers within their niche which helps expand reach while increasing brand awareness through guest blogging opportunities.

    – Help increase website traffic which leads to more conversions from potential customers interested in learning about your products/services — plays a key role when it comes to SEO since search engines.

    – Content writers only need an interest in their topic, good research skills and creativity in order to succeed at content writing jobs online.

     

    What are your favorite Content Writing tools?

    There are many ways to perform Content Writing. We like to keep things fairly simple here and from simply using notes built into the computer to keep things more organized on the cloud via Google Docs.

    With the emergency of Artificial Intelligence technology writing tools have come a long way with tools such as Jarvis helping Content Writers create and edit documents faster and work smarter. This is some amazing technology and definitely something every UX professional should add to their toolkit.

    Jarvis - Creat Content Faster and Smarter

     

    LIMITED TIME OFFFER

    Get 20% Off Today

    Sign up to our list now and we will send you an email

    with a 20% off Promo Code.

    Scroll to Top